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Apple's Top Secret Strategy For Mobile Marketing: A Giant Change On Traditional Advertising Strategy
Computer giant Apple has made some moves in the last several months (together with development in the iphone apps market space) which involves a well-kept secret interest in mobile publicity. Apple filed a patent application a couple of months ago that came to the attention of the public. The contents of that patent application indicate a probable change in the method that Apple could cash in on its products-both hardware and software, the software of course is directly related to iphone applications which have become very popular in recent years. The details of the patent express what Apple called 'enforcement routine' program which means that the company will incorporate publicity into its hardware and software that customers just can not skip over.
The patent also states the fact that consumers would need to confirm that they have either viewed or listened to an advertisement before being able to get into the functionality features of the hardware. Such as, an user could not use their iPod until they've watched the ad and then punched in a code to verify that the ads have been watched in their entirety.
The variety of hardware that Apple that's developing this application for ranges from the iPhone to the set top box television, Apple Television, to a notebook, the iPod touch and more. The catch is consumers will have to endure a very savvy publicity plan that guarantee they are paying attention. If not, the system can simply block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credits for the patent tells us that this software is not just the fantasy of an Apple engineer.
The ramifications of this kind of bold advertising move could well rock the industry as we see the strategy of opening up the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in turn makes apple's mobile marketing products that a lot more desirable.
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